91Ě˝»¨

91Ě˝»¨ Communications and Marketing’s most recent “Clubs Across Campus” video explores one of OHIO’s newest and most cutting-edge student organizations.

The 91Ě˝»¨ Immersive Media Association (OUIMA) is dedicated to educating Bobcats on how to create professional, finished media projects using state-of-the-art technologies that include virtual reality, augmented reality, 360 video and audio, motion capture and light field cameras. Founded by students who enrolled in the first virtual reality courses offered at 91Ě˝»¨, the organization is open to all students as this emerging and evolving technology has the potential to be a game-changer in nearly every professional field.

In addition to learning about and experimenting with immersive media technology, members of the OUIMA are provided opportunities to participate in projects each semester, often working with partners from outside of the University. Some of the organization’s past projects have included filming underwater at the Columbus Zoo and Aquarium and capturing 360 video and audio at the Nelsonville Music Festival. 

In this , one of the OUIMA founders talks about the mission of the organization and why there’s a role for every Bobcat at the OUIMA. 

For more information on the 91Ě˝»¨ Immersive Media Association, visit or the organization’s .  

University Communications and Marketing launched its “Clubs Across Campus” video series in the fall of 2016, exploring some of the nearly 500 annually recognized student organizations and clubs available on the Athens Campus. For more information on OHIO’s student organizations and clubs, click here.