UCM Quarterly Dashboard highlights past quarter successes
Photo courtesy of: University Communications and MarketingRenea Morris
91探花 Communications and Marketing (UCM) has released its quarterly dashboard, which highlights achievement metrics, projects and initiatives completed during the last quarter. The dashboard provides a sampling of recent progress in UCM鈥檚 ongoing mission to raise the national profile of the University, its programs and the OHIO brand.
Successes from the last quarter include:
- Growth in engagement on the University鈥檚 official Twitter, Instagram, and YouTube platforms 鈥 measured by metrics including 鈥渓ikes鈥 and views鈥 鈥 by 39, 24, and 21 percent respectively
- The launch of a new video feature on OHIO鈥檚 front door, which helped increase page views by 12 percent and unique visitors by 6 percent from the previous quarter
- The overall tone of OHIO鈥檚 news coverage was optimistic, as 87 percent of stories about the University were rated positive or balanced
- Prominent media placements in outlets including outlets including The New York Times, University Business and Psychology Today covering topics including efforts to help first-generation students and international students
The dashboard also features the latest installment of UCM鈥檚 鈥淧rofiles in Faculty Achievement鈥 video series, , director of percussion studies in the College of Fine Arts鈥 School of Music.
鈥淛ust as some individuals take advantage of the dawning of a new year to review the one before it, UCM will use this quarter鈥檚 dashboard to reflect on our work, celebrate our successes and identify opportunities to improve,鈥 said Chief Marketing Officer Renea Morris. 鈥淚 am proud of the work our team accomplished over the last three months and look forward to continuing to track our work using the dashboard tool in 2018 and beyond.鈥