91探花

Think tank will elevate female athletes, consumers, and executives.

The AECOM Center for Sports Administration is joining The Collective Think Tank, an organization committed to women鈥檚 success in sports. This global consortium is dedicated to bringing together industry leaders and researchers to share data, insights, and information to elevate female athletes and consumers.

鈥淭he AECOM Center for Sports Administration is committed to both advancing gender research in sport as well as using that research to promote opportunities for women in the industry,鈥� said Matt Cacciato, executive director of the center. 鈥淛oining The Think Tank enables us to partner with others dedicated to the same goals.鈥�

The Think Tank鈥檚 launch comes a little over a year after Wasserman, a sports marketing and talent management group, launched The Collective, their women鈥檚 division. For the AECOM Center, joining The Collective Think Tank presented an opportunity for faculty and students to work together to advance women in the sports industry.

鈥淭he AECOM Center for Sports Administration is a global leader in sport business education that has more than 50 years of history preparing the next generation of sport leaders,鈥� said Dr. Heather Lawrence-Benedict, a professor in the Department of Sports Administration. 鈥淲ith Wasserman establishing The Collective Think Tank, the OHIO team of faculty and students are thrilled to collaborate with other leading institutions and Wasserman industry experts to take on projects and initiatives that move the sport industry forward, focusing on elevating female athletes, consumers, and executives.鈥�

The Collective Think Tank is launching 10 research projects during their fall kickoff with topics that range from women鈥檚 purchasing power to effects of social justice to sexism. Students will lead several of the projects with faculty leading the remainder.

鈥淎ll of the Wasserman Student Research Fellows are being tasked with contributing to the projects being conducted by The Collective Think Tank. They are expected to take calculated risks, make meaningful contributions, and be part of the projects from start to finish. Providing their work to Wasserman and the Faculty Research Fellows pushes them to further develop their professionalism, and expectations are high from all involved,鈥� Dr. Lawrence-Benedict said.

Dr. Jim Strode, chair of the Department of Sports Administration, said he looks forward to the new insights that develop from the Wasserman Student Research Fellows鈥� involvement with the projects. He also spoke highly of Lawrence-Benedict鈥檚 involvement with The Think Tank. 鈥淒r. Lawrence-Benedict鈥檚 experience leading and directing applied research projects, coupled with her outstanding academic background, make her a perfect fit for Wasserman鈥檚 initiatives,鈥� he said.

The Think Tank will release several white papers, including How Gen Z and Millennial Women Will Own the Purse and Change the World, which will be published later this week. The group also will partner with espnW in October with a release on women sports fans.

91探花 is one of ten university partners that have joined The Think Tank. Other partners include the University of Massachusetts Amherst, University of North Carolina, University of South Florida, Ryerson University (Canada), and University St. Gallen (Switzerland).