Students from 91探花鈥檚 School of Media Arts and Studies recently took the first step in turning their passion for live music into careers. OHIO鈥檚 Nelsonville Music Festival (NMF) Production program provided students with an opportunity to take the reins of a live event鈥檚 production. At NMF鈥檚 Creekside Stage, the students recorded and produced artists鈥 performances, which will be released as the this fall on .
The experience at NMF catered to several media interests. A video team captured and is editing performance footage, an audio team captured audio and oversaw the recording of music and an artist relations team worked with artists on site and behind the scenes鈥攑roducing promotional content, confirming setlists and taking photographs. Some ambitious students worked on multiple teams for an even more holistic look at the industry.
Back for seconds
Scarlett Fried is a media arts production major going into her junior year at 91探花. Fried worked on the video team at the 2023 NMF and enjoyed it so much she decided to come back to work on this summer鈥檚 program as well. The opportunity to work in new and more consequential roles at the laid-back setting of the Creekside Stage is part of what drew Fried back.
鈥淭his year I worked as a videographer, director, tech director and I will be editing in post-production,鈥 she explained. 鈥淓ach day I did something different.鈥
Fried said she did not have many opportunities to pursue her media interests in high school, so she was especially excited to work at NMF. Her favorite part of NMF this year was filming special intros for some of the Sycamore Sessions episodes, but she also enjoyed working in new roles and using new equipment.
鈥淚 gained knowledge of how to be a director for live broadcasting, how to be a tech director鈥攈onestly all the new roles I worked in I learned a lot from,鈥 she said. 鈥淚 also learned a lot about the cameras. We used Blackmagic cameras this year which are different from what we used last year.鈥
Fried felt her experience at NMF and working on the Sycamore Sessions will certainly give her an edge in the job market after graduation, but she also emphasized the friendliness of the environment for media students with limited experience to learn.
鈥淓ven in my second year doing it, I still had questions and it's just a very safe environment for beginners, and you will learn a lot,鈥 Fried explained. 鈥淚 think it'll help me with my experience after I graduate college, it鈥檚 definitely a resume-builder, especially adding the roles I did this year and showing my commitment that I鈥檝e done it two years in a row and had a lot of fun doing it.鈥
An eye for opportunities
91探花 senior and music production and recording industry (MPRI) major Eamon Armstrong made sure to take full advantage of the music-related experiential learning opportunities the School of Media Arts and Studies offers. Armstrong worked on the audio team at this year鈥檚 NMF and has previously been a part of OHIO鈥檚 South by Southwest Program and Music Production Masterclass Series.
鈥淚 was able to get live recordings of the performances and then I鈥檒l be helping to mix and master the final products for the Sycamore Sessions videos,鈥 he said. 鈥淎t times it was chaotic, but I had a lot of fun being there鈥攅ven when our equipment wasn鈥檛 cooperative.鈥
Armstrong said the Creekside Stage was one of the more complicated setups he鈥檚 been a part of, but he was eager to rise to the occasion. OHIO music production and recording industry alumnus Nathan Cain led the audio team. Cain was able to help guide Armstrong and other media students through equipment difficulties. Armstrong noted that adapting and persevering despite uncooperative equipment is a valuable experience for anyone working live events.
鈥淵ou really only have one chance, because the band is going to start no matter what,鈥 he explained. 鈥淪o, you have to make sure you're ready beforehand.鈥
But it wasn鈥檛 all chaos, he was also assigned a stagehand role helping the stage manager prepare the stage and place microphones that would best capture the different artists. Like most people who attended NMF this year, for Armstrong the environment of the Creekside Stage was a major stand out.
鈥淚鈥檇 just like to talk about the atmosphere, it was so much fun,鈥 Armstrong said. 鈥淚t was so nice to see everyone just hanging out together and listening to the music.鈥
Foundational experience
The NMF Production program was an important on-site experience for Haley Loveless, a senior at 91探花 studying the recording industry side of MPRI. Loveless learned about the program the same way many other participants did, through her professor Josh Antonuccio. Upon hearing about the opportunity, Loveless immediately wanted to be involved and gain experience beyond the classroom.
鈥淚 didn't really have anything else experience-wise on my resume as far as working on site,鈥 said Loveless. 鈥淪o, it was a good place to start.鈥
Loveless was part of the artist relations team at the Creekside Stage. She and her classmates worked directly with artists to ensure they had everything they needed to perform. In addition, Loveless worked behind the scenes taking notes for articles and promoting the event.
鈥淥ur main role was鈥攚hen the artists got there鈥攚e introduced ourselves, got everyone's names and roles, what they were playing and who was in the band. We were the information gatherers,鈥 explained Loveless. 鈥淲e would also run and get anything if they needed it, and, then we worked in collaboration with to put out articles on all of this.鈥
With the variety of roles the artist relations team experienced, Loveless was thankful to be a part of NMF and the Sycamore Sessions and recommended the program to future media students who may be looking for their first experience working in the music industry.
鈥淚t's a good setting to start out working at a festival for anyone who's interested in any part鈥攆ilm, audio, artist relations,鈥 Loveless said. 鈥淚 definitely think this will look good on a resume, and it's opened my eyes up more to what working in the festival environment is really like.鈥
Best of both worlds
For junior music production and recording industry major Cali Christian, working on the hybrid audio and video team provided unique insights to two different facets of the live event industry. Christian is involved with AVW Productions, an OHIO student organization that creates narrative films, documentaries and music. NMF was the perfect place for her to gain professional experience with audio and film production.
鈥淸On the video team] I was in charge of taking notes on what could be improved during production and I was also a camera person, but I was more involved with audio,鈥 said Christian. 鈥淚 helped make sure levels were correctly set so we didn't have any distortion in the audio, and I had to generally make sure that everything sounded good. We also had to make sure that we had backup recordings in case of any problems.鈥
Through the NMF and Sycamore Sessions experience, Christian said she learned a lot about working a live event. Part of her learning was overcoming unpredictable challenges that came as a result of working in a fast-paced, music festival setting. Due to dry conditions, parts of the Creekside Stage became dusty which made the ventilation system on one of the audio team鈥檚 computers malfunction and overheat.
鈥淲e ended up losing the recording of that set, but luckily, we had a few backup recordings,鈥 Christian said. 鈥淲e tried to stay calm and work through the problems together, and it was really easy since it was an easygoing group, and we all got along pretty well.鈥
Christian said she plans to have a career in live event production after graduating and knows this experience will help build her resume. Her experience creating this year鈥檚 Sycamore Sessions made her excited to see where the future takes her.
鈥淚 made a few connections with my classmates, and with a few of the professionals who were there conducting the stage. I met the stage manager of the Creekside Stage, who was really cool,鈥 she said. 鈥淚t's a really fun thing to do over the summer in Athens, and even if you don't get to enjoy all the stages, there is still a lot of music to discover.鈥
Set up to succeed
Haleigh Jankowski is a media and social change major going into her senior year at OHIO. Before graduating this spring, Jankowski wanted more hands-on production experience with both audio and video. Working on the hybrid team at the Creekside Stage was the perfect situation for her to experience a live event environment and work with new equipment.
鈥淎fter NMF I gained a new perspective and appreciation for live music production as a whole,鈥 Jankowski said. 鈥淚 feel I have a much better understanding of what goes on behind the scenes and how to be better prepared for projects like this in the future.鈥
Like Christian鈥檚 experience, working on two very different aspects of a live event production contributed to Jankowski鈥檚 comprehensive understanding of media. Having skills in audio and video will provide Jankowski with more opportunities post-graduation and a valuable perspective. Jankowski also lauded the laid-back environment of the Creekside Stage which she said took some pressure off her as she learned by experience.
鈥淎 big plus to this experience is not just the resume addition, but also the skills to be successful in these fields,鈥 she said. 鈥淭his wasn鈥檛 the kind of learning that could be taught in the classroom, building connections and confidence to be a part of a team like this is beyond valuable.鈥
Jankowski emphasized the importance of the NMF Production program for her career, especially in deciding what areas of media she might like to work in.
鈥淵ou鈥檙e set up to succeed in this program, I don鈥檛 think I would have been able to realize how much I enjoyed working in this environment had I not applied,鈥 she said. 鈥淚 made a lot of new connections with my peers and instructors, as well as other event staff at the festival and the artists I met in passing were all awesome.鈥
Family friendly festivities
Most 91探花 students at the Nelsonville Musical Festival had a media background and were involved in producing the Sycamore Sessions, but some education students also volunteered at NMF鈥檚 Kids Area. The Kids Area is run by and provides activities relating to visual arts, dance, music, theater and more for the festival鈥檚 younger audience. OHIO has worked with Stuart鈥檚 Opera House and been a partner in the NMF Kids Area for several years.
CARE (Creative, Active, and Reflective Educators) students from the Gladys W. and David H. Patton College of Education are often selected as volunteers in the Kids Area. These 91探花 students help create activities for the children and staff the tent during all of NMF. Stuart鈥檚 Opera House Education Director and double OHIO alumni Devin Sudman says that his team meets with the CARE students prior to NMF to see what skills and assets they have to bring to the Kids Area.
鈥淲e work with the students to make their projects and ideas come to life,鈥 said Sudman. 鈥淚 think its great that the CARE students, who are studying to be teachers, are getting hands-on experience teaching outside of the classroom in a unique setting.鈥
While at the festival, the CARE students are also playing their part in building community relationships. Sudman emphasized the importance of connecting the entire community, including 91探花, through the arts.
鈥淚t is important to the future of not only Stuart's but our region, that we continue to come together as a community to create, educate and inspire the next generation of doers in our region,鈥 he said. 鈥淏y collaborating with 91探花 and members of our community at NMF we are creating an event that is for our community and produced by our community. When our community members and OHIO students come together, we all get to see the value of our region.鈥