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91̽�� celebrated Women in Entrepreneurship Week with a special alumni panel on October 9 in the Baker University Theater. The event brought together three accomplished alumni—Cierra Boyd (B.S.H.C.S., ’17), designer and founder of Friskmegood; Toyia Montgomery (B.S.J., ’02), CEO of Good Vibes, LLC; and Amanda Epp (B.S.H., ’08), CEO of Scriptdrop—who shared their experiences building creative, successful businesses.

Moderated by Krystal Geyer, Associate Director of the Center for Entrepreneurship, the panel offered valuable insights into the entrepreneurial journey. Following the discussion, a networking reception provided attendees with an opportunity to engage with the panelists and connect with local women-owned businesses.

The panelists shared their stories of resilience, creativity, and innovation as they navigated the highs and lows of entrepreneurship.

Cierra Boyd, whose company Friskmegood is a fashion brand focused on positive messages and sustainable practices, emphasized the importance of self-awareness and being authentic in business.

“Your brand is an extension of who you are,” Boyd said. “You have to be true to yourself and the values that drive your business.” She stressed that a deep personal connection to the brand is essential for growth and success, especially in the highly competitive fashion industry.

Toyia Montgomery, the CEO of Good Vibes, LLC, shared her entrepreneurial journey, which began in a small apartment. She founded the wellness brand to promote mental health and self-care.

“Entrepreneurship is about solving a problem or filling a need,” Montgomery explained. “For me, it’s about giving people the tools to better their mental health and well-being.”

She noted that persistence and the willingness to learn and adapt were critical to her company's growth and eventual success.

Amanda Epp, the CEO of Scriptdrop, a health-tech company that connects pharmacies with delivery services, shared how her background in journalism helped her create a clear, compelling narrative around her business.

“Storytelling is an important part of entrepreneurship. It’s how you connect with customers, investors, and employees,” Epp said.

She discussed how the company’s mission to streamline prescription delivery systems evolved from a personal experience, showing the power of empathy in solving real-world problems.

While all three entrepreneurs have achieved significant success, their stories were not without challenges. Boyd spoke candidly about the struggles of starting a business without extensive financial resources and how it pushed her to be resourceful.

“It wasn’t always easy,” she admitted. “But I learned to embrace the struggle. It makes the victories that much sweeter.”

Montgomery echoed that sentiment, sharing how the early years of her business were fraught with uncertainty.

“You’re going to face setbacks,” she said. “The key is to keep going. Even when it feels like you’re not making progress, every small step adds up.”

Epp also shared the critical importance of learning from failure.

“You’re going to fail, and that’s okay,” she advised. “The key is to learn from those experiences and adjust your approach. It’s how you grow.”

One of the key takeaways from the panel was the importance of building connections. Geyer, who moderated the event, reinforced this point, noting that the Center for Entrepreneurship is a valuable resource for students and aspiring entrepreneurs looking to network and develop their ideas.

The networking reception following the panel allowed attendees to engage directly with the panelists and other local women entrepreneurs, creating opportunities for collaboration and growth. Local women-owned businesses were also present, offering insight into their own paths to success.

The panelists offered advice to students and young professionals looking to start their own businesses. Boyd emphasized the value of mentorship and surrounding yourself with a strong support system.

“Seek out people who can guide you, whether that’s a mentor, a fellow entrepreneur, or even a peer. You need that outside perspective to challenge and inspire you,” she recommended.

Montgomery encouraged aspiring entrepreneurs to embrace the unknown and take calculated risks.

“You’re never going to have all the answers, but that’s okay,” she said. “Don’t wait for everything to be perfect—just take the first step. The rest will follow.”

Epp, meanwhile, advised students to be proactive in seeking opportunities and to leverage the resources available to them.

“There’s so much support for entrepreneurs nowadays, from accelerators to networking groups to educational programs. Don’t be afraid to ask for help or tap into those resources,” she said. “Use every opportunity to learn and grow.”

The event showcased the resilience, creativity and tenacity required to build successful businesses, offering a powerful reminder of the impact of entrepreneurship in shaping industries and communities. As the University continues to champion entrepreneurship and innovation, events like this alumni panel offer valuable platforms for students and alumni to connect, learn and inspire one another.