OHIO鈥檚 digital storytelling earns national recognition
91探花 Communications and Marketing claimed national recognition in digital marketing, earning the most Gold Awards of any university with standout projects.
Bella Moyers-Chavez, '26 | December 5, 2024
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Showcasing the power of innovative storytelling to connect and inspire, OHIO鈥檚 creativity took center stage at the , where its University Communications and Marketing (UCM) team claimed a total of 13 awards, with more gold than any university in the nation.
From heartwarming videos to cutting-edge digital campaigns, UCM鈥檚 visionary storytelling won nine gold, two silver and two bronze awards, celebrating the talent behind every project.
Capturing the spirit of OHIO
Among the standout projects that earned UCM its prestigious Gold Awards was the OHIO Today Alumni Magazine website, which boasts a visually captivating design and connects alumni with campus life. The site鈥檚 engaging multimedia content allows alumni to stay connected with their OHIO community, regardless of location.
Another award-winning project, 鈥,鈥 captured the essence of OHIO鈥檚 community spirit. This emotional film, filled with nostalgia and Bobcat pride, won a Gold Award for its ability to resonate deeply with viewers.
Campaigns boost OHIO鈥檚 reach
The Marching 110 Practice Facility fundraising website earned a Gold Award for its bold digital campaign designed to rally support for 鈥淭he Most Exciting Band in the Land.鈥 With its interactive design and compelling storytelling, the site captured the energy and passion of OHIO鈥檚 marching band.
Another project to receive recognition was the Go OHIO App, which won a Gold Award for its sleek and user-friendly design. The app simplifies campus navigation, enhances student experiences, and integrates seamlessly into daily campus life.
OHIO on the global stage
UCM鈥檚 Bobcats Covering the Olympics microsite also earned a Gold Award, providing an immersive platform that showcased Bobcat athletes on the global stage. The site highlighted the accomplishments of OHIO athletes competing in the Olympics, giving the University鈥檚 global community a chance to follow along in real-time.
The social media campaign earned a Gold Award for its playful yet impactful approach, garnering widespread attention and engagement across various social media platforms. The campaign used humor and creativity to turn heads online and elevate OHIO鈥檚 presence in pop culture during the summer 2023 Barbie movie release.
Silver and Bronze honors showcase UCM鈥檚 versatility
In addition to the Gold Awards, UCM earned several Silver and Bronze awards for projects such as the emergency web redesign, housing master plans and app promotion videos.
These honors underscore the team鈥檚 versatility in creating impactful content across a variety of platforms, ensuring that all communications meet the high standards expected from OHIO.
UCM sets the standard for excellence in higher education
UCM鈥檚 remarkable success at the Education Digital Marketing Awards further solidifies the team鈥檚 role as a leader in the digital space.
As the most-awarded university in this year鈥檚 competition, UCM has set the standard for excellence in digital storytelling within higher education.
Each project demonstrates how innovation and creativity can connect audiences to the mission and spirit of OHIO, leaving a lasting impact that will continue to resonate with the University community for years to come.