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URLs for webpages should follow these naming conventions to be consistent across our site, be recognizable for users, and to improve our chances of being found in search engine results:

• Keep them clear and concise (typically URLs match the page title or popular keywords related to the page鈥檚 subject).
• Always use a hyphen to separate words. For example, the URL ohio.edu/scripps-college is preferred over ohio.edu/scrippscollege because it is easier for users to read/remember, and search engines can interpret them more easily.
• Avoid including connector words such as 鈥渢he鈥� or 鈥渁nd.鈥� These aren鈥檛 necessary and don鈥檛 add any value to the URL.
• Use all lowercase letters.
• Do not use special characters, like & ! %.
• Avoid using acronyms. For example, ohio.edu/scripps-college/mdia was updated to ohio.edu/scripps-college/media-arts-studies in the last year to help improve search rankings.
• If a shorter URL is needed for use on marketing materials (think postcards, billboards, emails, or if you want something quick and easy for users to remember), you can request a vanity URL through UCM's request form. Example:  redirects to a page with a longer URL.

A note while we鈥檙e on the subject: In order to update the URL of a Drupal webpage, you must access the node through its designated group in Drupal. You cannot change the URL by directly visiting the webcms version of the page and selecting 鈥渆dit鈥� from there 鈥� you must select 鈥渆dit node鈥� from the group itself. This is a known bug in the Drupal system.