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Data gathered each year for the COSMA annual report (among other data) allows program directors and the DSA chair to address immediate problem areas and develop strategies to address future opportunities and constraints.

Bachelor of Sport Management (BSM) Program Goals and Learning Objectives

Sports Business Industry Knowledge. Our graduates will have competencies in the following business and sport business knowledge areas.

1. Breadth of Sports Business Knowledge. Our students will demonstrate an understanding of broad sports business knowledge across disciplines.
2. Sport Facility and Event Management. Our students will demonstrate an understanding of how to operate a venue and event.
3. Sport Revenue Generation. Our students will demonstrate an understanding of how to generate revenue in the sports industry.

Analytical Skills. Our graduates will have competencies in analytical skills relevant to the sports business profession.

1. Critical Thinking. Our students will demonstrate the ability to explore issues, ideas, and events before implementing an activity or formulating conclusions.
2. Integrative Learning. Our students will demonstrate the ability to reason and solve sports business problems in an array of contexts and create sophisticated arguments supported by evidence.

Professional Skills and Abilities. Our graduates will develop professional skills and abilities relevant to the sports business profession.

1. Professional Communications. Our students will demonstrate the ability to develop and deliver multi-mode communications that convey a clear understanding of the unique needs of different audiences.
2. Inclusive Perspective. Our students will be able to lead and collaborate with people of different backgrounds to form new sports business ideas, strategies, and conclusions.

Master of Athletic Administration (MAA) Program Goals and Learning Objectives

Interscholastic Athletic Administrators (IAA) Industry Knowledge. Our graduates will have competencies in the following interscholastic athletic administration knowledge areas.

1. Interscholastic Sport Law. Our students will be able to summarize and discuss legal issues and challenges facing IAA.
2. Interscholastic Sport Risk Management. Our students will be able to develop a plan to manage risks associated with sport facilities and events.
3. Interscholastic Sport Marketing. Our students will be able to develop a plan to market and publicize an interscholastic athletic program and a major interscholastic sport event.
4. Interscholastic Sport Finance. Our students will be able to analyze an interscholastic sport budget and propose a plan to increase the revenue side of the budget.
5. Interscholastic Sport Human Resources. Our students will be able to construct an appropriate process for hiring and evaluating a diverse interscholastic athletic coaching staff.
6. Interscholastic Sport Governance. Our students will be able to identify all appropriate governing bodies associated with interscholastic sport and outline major policies with those organizations.

Professional Skills and Abilities. Our graduates will develop professional skills and abilities relevant to the sports business profession.

1. Interscholastic Athletic Leadership. Our students will be able to articulate their personal leadership styles and philosophies, and how that style correlates to leading a successful interscholastic athletic program.
2. Professional Communication. Our students will be able to develop and deliver multi-mode communications that convey a clear understanding of the unique needs of different audiences.

Master of Sports Administration (MSA)/Online Master of Sports Administration  Program Goals and Learning Objectives

Sports Business Industry Knowledge. Our graduates will be able to formulate decisions using sports business principles, methods, trends, and best practices.

1. Sport Facility and Event Management. Our students will be able to deliver solutions for effective operations of sport facilities and events.
2. Sport Governance and Law. Our students will be able to integrate various sport governance structures with legal implications to inform decision-making and policy development.
3. Sports Revenue Generation and Strategies. Our students will be able to generate revenue using advanced sports marketing, finance, and sales strategies.
4. Sport Research. Our students will be able to construct research instruments to validate or forecast data outcomes that can solve sports business problems.

Professional Skills and Abilities. Our graduates will develop professional skills and abilities relevant to the sports business profession.

1. Professional Communication. Our students will be able to develop and deliver multi-mode communications that convey a clear understanding of the unique needs of different audiences.
2. Inclusive Leadership. Our students will be able to lead and collaborate with people of different backgrounds to form new sports business ideas, strategies, and decisions.