R. Daniel Dahlen
Education
- MSA, Sports Administration, 91探花, 2016
- BSJ, Advertising, 91探花, 1976
Biography
Dan Dahlen is an 91探花 Graduate. He graduated in 1976 with a BSJ majoring in advertising. Since then has enjoyed an amazing career in the marketing and advertising business. He started with a small ad agency in Columbus on the McDonald鈥檚 account. No one knew then that a few short years later (1984) the trajectory of Dahlen鈥檚 career would skyrocket. He was the Director of National Advertising and Promotion at Wendy鈥檚 International when he drafted a simple thought that he shared with their ad agency in New York. That thought was 鈥渟ome hamburger restaurants camouflage their small burger with big names鈥. From that brief 鈥淲here鈥檚 the Beef?鈥 was created and the rest is history. Dahlen was promoted to the youngest VP in Wendy鈥檚 history鈥nd his career enabled him to work and live in New York, Chicago and Los Angeles. While in Chicago as Worldwide Account Director on the Subway account Dahlen made that first call to a student by the name of Jared Fogle who was attending Indiana University at the time. Dahlen negotiated the deal on the phone, 7 days later that shot a commercial featuring Jared that went on Network TV for the first time in 2000. Now while that has ended badly for Jared that campaign was recently honored as the most effective restaurant ad campaign in the past 15 years.
Dahlen has worked for some of America鈥檚 most admired ad agencies including J. Walter Thompson/Chicago, Hal Riney/Chicago and Campbell-Ewald/L.A. He has also worked on the corporate side with not only Wendy鈥檚 but also Rally鈥檚 and Shoney鈥檚 where he was CMO. Prior to coming to back to Athens, Dahlen supervised the Restaurant Sector for the Nielsen Company in New York City where they measured the effectiveness of TV commercials. But after 5 years of guest lecturing (and loving it!) at OU, he and his wife decided to sell their home in Columbus and move to Athens so he could pursue a new career in Higher Education.
Dahlen is the founding director of the College of Business' Consumer Research Center. He recently earned his Masters of Sports Administration in 2016. Dahlen serves on three boards including OHIO's J-School Advisory Board, the Beta Housing Corporation Board of Directors and the Jill鈥檚 Wish Foundation Board of Directors.
He also owns and operates dahlen communications a branding agency. Dahlen and his wife live in Columbus. They have 3 kids, 7 grandchildren and 2 pugs all of whom reside in Columbus.
Professional Experience
- Founding Director, Consumer Research Center, 91探花
- Professor, Marketing, 91探花
- CEO, dahlen communications, inc., Athens
- EVP, Nielsen Company, Restaurant Sector, New York City
- Executive Principal, Publicis & Hal Riney, Chicago
- Instrumental in original Subway "Jared" campaign
- Vice President, National Advertising, Wendy's International, Columbus
- Instrumental in Wendy's "Where's the Beef?" campaign
Honors and Awards
- Named '100 Brightest Ad Clients' by Advertising Age